I closely collaborate with your team to amplify the brand's thesis–align business goals to marketing strategy
I find meaning in the communication mess to make projects more successful. When your brand's content matches the story inside your customers' minds, you break through the noise.
We'll improve the customer experience, that's where the magic is. Whether it's more touchpoints, or less interactions, quality content, or something offline. Our aim is to build more rapport.
Tracking data is challenging in today's world. Ads are increasingly expensive, and SEO results aren't guaranteed. Instead, we'll find brand advocates. The people who fit with the brand's values.
Years in marketing
Projects delivered on time
Years in climate tech
Million-dollar GTM launch
Dvele: Brand Refresh, Marketing Strategy, and Go-to-Market Campaigns.
Switch Energy: Marketing and Sales Strategy, and Partnership Program.
RaiseU: Go-to-Market Strategy, Content, Product Offering and Price.
EcoEquitable: Ecommerce Experience and Product Offering.
Spinae (stealth startup): Marketing, Branding, GTM, Partnerships, and Distribution.
I explore all corners of the brand to understand its vision, the problem(s) customers face, the unique solution, and the many unspoken truths (consumer, cultural, company, and category).
There are hidden gems in your team's feedback about what needs to change, as well as insights from archived customer service tickets, lost sales opportunities and digging deeper into why things work.
Have you crossed the chasm or are you still chasing early adopters? We'll create a plan for your brand's current state and the people it serves. While thinking ahead for future customer segments.
Today's world moves fast. We're active on many social channels. And reconnecting offline. So, producing results happens quickly. Brands must match this velocity of content communication.
Practice patience and consistency. Stay true to the messages and strategies we developed. Marketing is a game of repetition, evaluating and adapting.
This is directly related to the brand's thesis, the thing you're trying to prove or change. Think of it as working back from the outcome. It includes the business and product positioning, GTM, and storytelling to future investors and stakeholders.
Content is communication. Whether it's online or offline campaigns, we're trying to find your ideal audience(s). The people who value what you value. This work never ends.
Brands have the most control over their digital assets (website, landing pages, white papers, webinars, etc.), owned offline events, and sales. Building rapport here is vital. We're trying to match the journey to each unique audience.
Warm referrals are one of the fastest ways to grow. Referrals make (buying) decisions faster, buy more, buy more often, are more loyal, and refer more of their network.
